Why We Need To Move From Universal Analytics to Google Analytics 4
In the year 2005, Google company launched google analytics. As one of the components of the Google Marketing Platform, google analytics is a service that…
Google data studio Vs. Google Analytics – A Google ‘Multiverse’ comparison
Upon first sight, Google Data Studio seems to be trampling on Google Analytics’ territory thus, the comparison arises, “Google Data Studio Vs. Google Analytics.” After…
How to Track Facebook Ads in Google Analytics
Meta, formally known as Facebook, remains among the most prominent social media platform with over 2.8 billion active users monthly. This figure alone is enticing…
Why My Facebook Data Doesn’t Match My Google Analytics Data?
What’s the point of a social media campaign if you do not have any idea whether the campaign has been successful in its goal? That…
