In today’s marketing world, tools that use AI for Facebook ads have become the secret sauce that transforms good campaigns into great ones. Most marketers no longer rely on the old practice of tossing an ad out there, crossing their fingers, and hoping for clicks. Doing this only leads to spending a lot of money and time, but not getting the desired results.
While optimizing your Facebook ads is difficult, it sure is not impossible. We’re living in the age of artificial intelligence and there is an AI tool for almost everything, including Facebook ads. If you leverage these tools, they can grow your campaign to a whole new level with little to no effort. Of course, some come with a little price tag, but it’s not much to pay if you want to maximize your return on ad spend (ROAS).
Why Should You Use AI for Facebook Ads?
Even though it’s a pretty new technology, AI tools for Facebook ads offer limitless potential to grow your ad campaigns. They help you work smarter, not harder. If you’re unsure whether you should delegate the role of optimizing your campaign to a mere AI tool, here are a few more reasons you should.
1. Automation Means More Free Time
As you’re already aware, time is a currency in the business world. Wouldn’t it be great if you could delegate some of your duties and have more free time? That’s what these AI tools for Facebook ads do.
Leveraging AI tools doesn’t just make your ad campaigns smarter—it gives you your time back. You can automate mundane tasks such as bid adjustments, audience targeting, and A/B testing so you can focus on your strategy.
2. Actionable Insights & Reporting
Tired of working with countless numbers of spreadsheets that can’t give you actionable insights? With AI for Facebook ads, you can analyze performance metrics and deliver insights in digestible reports. And that’s what you can use to make smarter decisions. AI tools like AdEspresso can break down complex data to a level that even non-technical folks can understand what’s working and what needs to be scrapped.
3. Efficient Budget Management
Guesswork does no good to your ad campaign except exhausting your campaign without visible results. But AI tools can take the guesswork out of budgeting through predictive analytics and forecast ad performance and make spending adjustments as needed.
If an ad crushes it, AI ups the budget; if another flops, the tool pulls back on the spending. With this type of efficiency, you get the best value for every ad spend.
4. Reduced Ad Fatigue
When users start seeing the same ad over and over, it gets to a point where it becomes annoying. Generative AI for Facebook ads can help you combat ad fatigue by coming up with fresh creative variations. You can use a tool like Pencil to write new ad copy or recommend design tweaks that make your copy more engaging.
5. Precision Targeting
Facebook Ads’ efficiency relies on targeting the right audience at the right time. AI tools can quickly analyze behavior patterns, demographics, and interests than any human could. Platforms such as Trapica, through machine learning, continuously refine your targeting by learning who clicks, engages, or converts. This way, it ensures that your ads show up in front of people who are more likely to purchase.
6. Real-Time Optimization
The performance of your ad fluctuates all the time. With an AI tool such as Revealbot, you can keep track of these changes in real-time. The tool then can dynamically adjust your budgets, bids, and placements. That means you’ll no longer wake up to nasty surprises like underperforming or overspending campaigns.
Top 7 Best AI for Facebook Ads to Enhance Your Ad Game
Now that you know why AI for Facebook Ads is a game-changer, let’s proceed to look at the 7 best tools that you should include in your campaign. Sure, some cost money, but integrating the right combination of tools can help you maximize your Facebook ad spending.
1. AdEspresso: The All-Rounder Wingman
AdEspresso by Hootsuite is like that reliable friend who always knows what’s working. It gives your campaign a turbo boost through split testing, performance tracking, and optimization. It’s not just for Facebook alone, but can also help you optimize your Instagram and Google Ads campaigns. This means you can easily sync your Instagram and Facebook ads like an expert.
AdEspresso runs split testing on different variants of your ad beyond what Facebook’s Automated Ads service provides. The testing can also include a combination of several copies, headers, images, and audiences to let you quickly identify the winning combo.
Simply put, AdEspresso is the multitasking tool you didn’t know your campaign needed. Use the 14-day trial to learn about this AI tool and determine whether it’s what your campaign needs.
2. Revealbot: Automation On Steroids
Micromanaging ads is stressful, but you don’t have to do it when Revealbot can do it better. It promises to improve your ROAS by lowering your expenditure. Revealbot does this by setting up detailed automation rules for your Facebook ads, so you won’t need to babysit them all the time. Plus, it goes beyond Facebook to include other platforms such as Snapchat, Instagram, Google, and Slack.
Through Revealbot’s automated rules, you can automate stopping and relaunching ads, the bidding process, and controlling the budget. It initiates AND/OR operators, timeframes, and custom metrics to automate all it does. Plus, it also carries out regular tests to ensure the executed changes actually work.
Think of Revealbot as an autopilot feature for scaling your campaigns. If your ad performs well, Revealbot automatically increases the budget, but if it underperforms, the tool pauses the ad and makes adjustments in real time. This is more like having a robot manager who never tires, sleeps, or asks for coffee breaks. On top of this, it furnishes you with slick reports that you might actually enjoy reading.
3. Trapica: Smarter Targeting for Smarter Results
If you want your ads to be among the top 1% that drive massive success on Facebook, then you have to take a different route: remove the guesswork out of targeting. The best and most effective way to do that is through Trapica.
Trapica is one of the best AI for Facebook ads that use machine learning to analyze your target audience’s behavior in real-time. Based on its findings, it automatically refines your targeting parameters. So, if your current campaign is exhausting your budget by displaying ads to the wrong audience, Trapica can course-correct it quickly.
It’s quite helpful when it comes to dynamic ad personalization, showing different versions of your ad to different audience segments. Trapica can optimize your ads on different other platforms beyond Facebook, including YouTube, Amazon, Reddit, and TikTok.
4. Pencil: The AI Copywriter You Never Knew You Needed
Having trouble coming up with the freshest ideas for your ad copy? Here’s where Pencil, another useful generative AI tool for Facebook ads, shines. This tool can generate ad creatives, both textual and visual, based on your campaign’s past performance data and goals. It generates multiple variations of an ad, so you won’t have to struggle to find the right headline or description.
What sets Pencil apart is its ability to learn from past ads and improve the output over time. With Pencil, you can kiss creative blocks goodbye and keep fresh ads rolling out like clockwork.
5. Adext AI
Finding an audience segment that responds positively to your ads can sometimes be a challenge. Leverage Adext AI, which uses machine learning, to optimize your audience targeting on Facebook. This AI tool continuously the performance data of your campaign to identify trends so it can adjust targeting parameters to focus on those audience segments with peak conversion potential.
What makes Adext AI so powerful is its ability to implement granular changes that are often overlooked by traditional analytics. This approach ensures that your campaign budget only goes to the most promising segments to maximize ROAS.
6. Zalster
If you’re struggling with optimizing your Facebook ads, why not automate the process? Zalster is an AI-powered tool that fine-tunes the targeting and management of bids with better efficiency. Through the platform, you get real-time insights and analytics, allowing you to make informed decisions faster.
Zalster uses an AI engine to monitor campaign performance 24/7 and then adjust parameters automatically to maximize your ad efficiency and cut your ad spend. It’s the AI tool of choice if your business needs a simple and effective tool that eliminates manual intervention to enhance Facebook ad performance. The best part, it also covers other social platforms, such as Snapchat and Pinterest.
7. Canva
For those marketers without professional artistic expertise or the budget for it, Canva offers an easier way to automatically craft appealing ad campaigns using drag and drop. Unlike Facebook page grids that don’t offer many customizations, Canva has a plethora of basic tools to craft amazing visuals for ad campaigns.
At the core of this functionality is a wide selection of up to a million photos, with a powerful AI search engine to help you find just the perfect photos and backgrounds. It also allows you to import graphics from your Facebook account or custom definitions. It excels at creating ads that perfectly match recommended Facebook ad sizes, so you don’t have to make awkward zooms or cuts.
With the Canva Pro version, you can access even more advanced tools, including the Magic Resize, to save you hours of manual resizing. While its strength lies in creative design, it’s best to pair it with Facebook Ad Manager insights to test and refine your ad performance regularly.
Final Thoughts
The use of AI for Facebook ads is growing very fast and is becoming a tradition in social platform advertising. With many other tools popping up every day, it makes sense to use a couple to take the grunt work out of your campaign management.
These seven AI tools for Facebook ads can streamline every aspect of your campaign, from crafting ads and optimization to automating budget adjustments. With everything automated, you can have plenty of time to focus on your business growth. And honestly, who wouldn’t want to trade hours of manual adjustments for a solution that does it automatically?
Other than automating your Facebook ads campaign with AI, you also need a Facebook Ads dashboard that lets you keep tabs on every aspect of your campaign. Eaglytics Co. can build a highly personalized ads dashboard template to take your campaign monitoring to a higher level. Get in touch today to kickstart the process of transforming your Facebook ads campaign.
