How our Marketing Analytics Services helped Sugatan achieve 6x revenue growth in 6 months for Averr Aglow
"The responsiveness of Sid and his team is what we really appreciate. We work as a 100% remote team. He has been so consistent in his presence and his communication, that he was never a bottleneck"
Challenge
Sugatan.io is an e-commerce marketing company offering full-stack marketing services to 20+ e-commerce stores scale from $1M+ to $25M+ annual revenue including Paid Ads, Creative Production, CRO, SEO, Email Marketing, and Influencer Marketing.
Kris Sugatan, CEO came to Eaglytics Co. and expressed that, as they’ve been scaling their agency, following are the problems they’ve been facing:
She wanted to create dashboards to consolidate data from their 20+ e-commerce clients, across 10-15 data sources i.e. Shopify, Google Ads, Meta Ads, TikTok Ads, Klaviyo, Google Analytics, COGS, etc into a single PnL dashboard
Lack of Campaign Segmentation
Inability to segment ad performance into attributes to identify what angle, copy, video length, format, etc. worked well
Time-Consuming Reporting and Data Errors
Manual reporting processes were time-consuming and error prone, diverting valuable resources away from strategic tasks and creative initiatives
No Marketing Touchpoint Attribution
No insight into marketing touchpoints before a user converted
Lack of Single Source of Truth Reporting
Lack of consolidated reporting i.e. overall profitability of the entire e-commerce store
Payroll was skyrocketing
Billable hours of 50+ team was increasing by 10% every month, and getting out of control
Results Achieved
Clients
per Client
per Month
Rate
Cost
Combined Client Peformance Dashbaords
All client performance under a single dashboard
+15% Revenue per Client
Automated dashboards helped Sugatan charge higher retainer charges per client per per month ($12,000 pm), increasing annual profits by 7%
120 Workdays saved per Month
Automated dashboards helped Sugatan reduce 1.5 workday per employee per month spent on compiling reports manually across 20+ clients
+30% Client NPS
Reassuring potential clients that their marketing budget is being utilized efficiently fosters transparency and builds trust, improving Sugatan’s client NPS Score
Naming Convention Dashboards
Enrich your data to skyrocket what works, and trim down that doesn’t
+600% Client Growth
Optimising marketing campaigns helped Sugatan utilise ad spend better, improving % profitability and encouraging client to scale rapidly
+35% Click Through Rate
Sugatan was able to improve CTRs by optimising ad creatives and pushing ad spend to high converting niches
-10% Cost per Purchase
Improved TOF ads helped Sugatan drive quality traffic to the e-commerce store and reduce CPP for clients
Single Source of Truth Dashboards
Reduce Churn, Boost Growth, and Save Time with Transparency and Real-Time Data
-15% Client Churn Rate
Sugatan achieved higher client retention by fostering a transparent relationship with clients, showcasing direct impact of marketing efforts translating to increased revenue
+20% Growth for Clients
Sugatan clients saw increased revenue and higher ROI by making informed decisions based on real-time data
50 Workdays saved per Month
Real-time performance reports kept clients engaged and informed about their campaigns, building trust and reducing 8 workhours per employee per month on client calls and communication
Payroll Dashboards
Know where your money’s going, get a hold on your finances
-20% Payroll Cost
By keeping a better tab on employee hours, Sugatan was able to optimise the workforce and reduce payroll costs
10 Workdays saved per Month
Automated Payroll calculation helped Sugatan Finance and HR team to save time on payment processing
