If you are a business owner, knowing what are the benefits of automated SEO reporting should be your prime concern. SEO agencies build their business upon the satisfaction and trust of the clients because clear and detailed reports are essential to business owners. Reporting is not only useful in emphasizing the importance of the offered services but is also a necessary tool of communication between the agency and the clients.
The Goal of SEO Reports
It is imperative to note that the SEO report is an important part of the agency’s work, however, generating the report is very tasking. Collecting information for any specific client’s project from traffic reports, search engine positions, problems in website technical functionality, backlinks, and competitive research takes time.
The Solution:
Thank God, automated SEO reporting is available to solve such a problem. By offering clients such things as SEO report templates, creating dashboards in Looker Studio or Looker studio Pro, or offering clients access to SEO tools, one can save a great deal of time and strengthen the relationship with clients by providing them with clear and understandable reports.
What is Automated SEO Reporting all about?
Automated SEO reporting is the process of using technology in preparing, assembling, and presenting SEO performance to the clients without much human intervention.
Main benefits in brief
- Data Accuracy: It reduces manual mistakes such as missing data entries for certain clients and wrong categorization of the information.
- Timesaving: Automation saves time for your team to work on essential tasks such as the assimilation of SEO strategies and performing tests.
- Streamlined Client Communication: This means that reports automatically get to the clients’ mail at a set time, a gesture that cannot easily be done manually.
Challenges
The first potential issue that results from automated SEO reporting is the cost of automation tools that increase agency’s expenses. Nevertheless, most SEO software has in-built reporting capabilities, which can help to decrease these expenses.
What Are the Benefits of Automated SEO Reporting?
1. Time-saving Efficiency
Running a website requires organization, and SEO tools that are programmed can go a long way in helping with these. Thus, even such routine processes as keyword search, content creation, website analysis, link check, and on-site optimization can be handled with time-saving efficiency. This lets you concentrate on activities that directly require your skills and ideas.
2. Improved Keyword Research
Key terms are all about SEO, nevertheless, it often becomes quite difficult to choose proper ones. choosing automated SEO tools, with such features aiding in the collection of information on trends in searches and the performance of the many words. They can quickly go through big data to find out about high-traffic keywords that are not competitive hence providing a competitive edge in your SEO optimization plan. They also help monitor the position of a specific keyword so that you can tweak the strategy to improve exposure.
There are special automated tools in SEO analysis that reveal more details of your target audience’s search goals. It is essential to understand this insight to be able to create content that will be relevant to what the prospective clientele is searching for, to enhance the chances of drawing relevant traffic into the site.
3. Enhanced Ranking Performance
SEO tools are crucial in enhancing your website’s rank on SERPs. Throughout this paper, ‘SEO tool’ will be used as a broader term to incorporate both manual and automated tools. They provide recommendations that could result in massive shifts in one’s ranking. For example, they can point out that there are technical SEO problems such as broken links or the site’s pages are loading slowly. The resolution of these can be beneficial in improving the user experience and subsequently improve your ranking.
These tools and their functionalities proof to us to what extent is seo reports helpfull to our businesses. They enable you to be in touch with the most current trends in optimizing your site. Search engine algorithms are dynamic in nature and knowing the latest trends in relation to them is quite challenging. You can get notifications for such updates, conscious of that your SEO strategies are still progressive and your site ranking high on search engines.
4. Streamlined Reporting
It is imperative to know the effectiveness of the implemented SEO strategies, and to that end, the use of automated SEO tools has the capability of providing rich reporting options. These tools can form abundant reports about several aspects such as traffic, ranks, and conversions that you wish for. Given in black and white, this information can be used to quickly decide about successful performance areas and areas that could be used for improvement.
5. Maximized ROI
“If you want to give your business an added advantage, then SEO will help you put your business ahead and what is more advantageous is the fact that investments made on SEO tools are fairly cheap, hence the high ROI.”
Thus, efficient SEO processes will provide the same effects with less time and effort from your side. They assist you in focusing on sensible SEO strategies and direct the resources towards them. Hence, higher rank, more organic traffic and gain higher conversion rates, and more revenue to the business.
6. Easy Implementation
This provides implementational convenience as one of the main attractions of automated SEO tools. Most of these SEO tools are easy to use, thus they are useful to those with little to no experience in SEO. Most of these tools have user-friendly interfaces and easy instructions that allow one to commence utilization of the tools without having to acquire professional training or hire a professional to assist.
Easy Steps to Automating Your SEO Reporting
Scheduling may seem quite difficult because it involves designing automatic reports; however, it will take off your time in this manner, freeing up your team’s resources and sparing you hours needed for efficient reporting.
Step 1: Defining KPIs
One can state that the foundation of any effective reporting system is the identification of KPIs, which maintain your reporting direction and significance. Both say that it is possible to identify the most suitable metrics that would meet the goals of a specific client. For instance, traffic generation, search engine ranking, conversion rate, among others. This will help define the information to be provided in the SEO report.
The type of KPIs that can be adopted is dependent on the industry, business model and in fact the company’s goal and objectives. For example, a local bakery will set its KPIs in terms of local search ranking or increasing the organic traffic to its site.
Step 2 – Development
This is where the actual report is developed for presentation to the management and other relevant stakeholders, which involves analyzing the company’s strengths, weaknesses, opportunities, and threats.
This step is important and should be conducted with the highest level of precision. The details of the SEO reports that you are providing should capture the objective of the client and his or her preference. Customarily, the specific SEO reports that SEO practitioners submit to clients entail factors like keyword status, traffic status, backlink status, competitors, and the status of the site’s health.
With the use of automation, an exhaustive, yet summarized report can be created quickly. For example, SEO Ranking offers excellent functionality for report creation with the help of graphs based on the data of our Rank Tracker, Website Audit, Local Marketing, and other tools in Report Builder. Engaging the client’s website and running at least two audits, combined with connecting Google Analytics and Google Search Console, one can get the traffic and conversions’ reports.
Within the tool, you have two options: a modular structure, or a set of ready reports to work in the framework. The given approach is much more flexible, allowing for the selection of which sections and data to include at all starting with a pre-created project for the client’s website, taking a desired reporting period and then constructing the report around it.
Include a cover page, a table of contents, and sections as the website’s general health, its rankings, its traffic, keywords, and competitors. You can completely brand the report with your agency’s name, and you can also add the logo of the client. However, to improve the learning of the contents you can include some comments beside the graphs.
On the other hand, ready-to-go reports have some sections already created therefore you do not have to add them yourself. Click the proper template, and you will have a ready report if you pick the proper project. Easily customize it by changing the date period and inserting any other segments if required. The entire process usually only lasts 5-10 minutes.
A Final Decision on Report Type
After preparing the report, the next process is to disseminate the report to the client. Selecting a delivery method that will best address the client’s expectations is important and this step can be also carried out online.
Conclusion
If you are still reading. You must have the answer to the question “what are the benefits of automated SEO reporting.” Apart from conserving time, automated SEO reporting is also useful in promoting the bond existing between the client and the agency. When your agency starts to automate reporting, more appropriate and timely reports are provided to the clients and clearly depict your concern for their success.
