Facebook advertisers should know the importance of real-time tracking of their advertising effectiveness. Key metrics like Cost-per-click (CPC), Cost-per-Action (CPA), and Conversions can change quickly.
A Facebook Advertisements dashboard provides rapid visibility into the performance without logging to Facebook to view campaigns, ad packs, and ads.
Easily share ad performance data without having to change the Facebook account's roles and permissions.
The audience overview is a summary of all the information you need to know about the audience. You can see how many people engaged with ads, what their demographics are (age range/gender), as well as any other metrics that were relevant in this particular campaign such as CTR or Clicks per click! This helps make targeting an easier process because now there's no guesswork involved - we've got clear insights into who our potential customers may be based on these stats.
With so many KPIs to keep an eye on, it's easy for metrics and reports from your company cycle through the cracks. Luckily you have this section of the dashboard that makes it easy to monitor major Facebook ads KPIs like Ad Spend, Revenue, and ROAS. It allows you to spend less time creating ads reports by providing a bird's-eye view of your metrics over an extended period in history which provides valuable insights for future decision-making processes.
The data in this section is easy to understand with separate metrics for Facebook, Instagram and Audience Network. You can find out how much money you've spent on each platform so far as well as your click-through rate or cost per clicks (CPC). This will help generate insights that might take some time if done manually!
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