Before we get started, take a moment to view this how to track Facebook ads performance guide for beginners. It will help you gain a solid foundation in Facebook advertising. Now, let’s discuss how to track and analyze your Facebook ads. It’s also an incredibly powerful platform for brands and businesses, and it’s easy to see why. Facebook ads are highly targeted, affordable, and can be incredibly effective. You can use Facebook Ads to generate leads or sales, or even just to promote your brand. Moreover, not every Facebook ad is the same.
The thing is that there are many ways to do it and each of them has its pros and cons. So, before we look at the options, let’s analyze what we’re after.
You Can Monitor Facebook Advertising with Ads Manager
Throughout the Facebook Ads Manager, you can easily evaluate the statistics produced by your ad campaigns. This would be where you can track the effectiveness of each advertisement you run.
Facebook Ads allows you to optimize your campaigns in four ways:1. You can create a new campaign.2. You can edit an existing campaign.3. You can pause a campaign, so it doesn’t continue to run in the Ad Library.4. When prompted, you can delete a campaign from the Facebook Ad Library. The most common actions you’ll want to track are Conversions, which means when visitors engage with your Facebook ads reporting how to track performance and complete a specific goal, and Engagements, or “engaged time” as Facebook calls it; it will show you the total amount of time spent on your page.
However, as enticing as the insights you can gain from Ads Manager may be, they aren’t going to show you exactly how your ad is performing. To be able to see this, you need to do a little extra legwork and create a few custom filters.
Using ad Report Sections/Column, You Can Keep Track of Your Statistics
You can decide what account metrics to track and decide which reports you want to see. By knowing how to track Facebook ads performance provide many helpful overviews in your columns for customization that help you get started.
Your Ads Manager column will by default contain the following information:
Budget: The amount of money allocated to your campaign.
Attribution settings: Minimum time frame for which Facebook will credit conversions towards this advertisement campaign.
Results: The number of times your strategy met its goal, whether it was conversions, clicks, likes, or something else entirely.
The Reach: Estimated proportion of individuals who viewed your ad for the first time.
After selecting Columns, you’ll be presented with a menu of alternatives, along with a list of preconfigured choices that will assist you to locate the measurements you need based on your objectives.
If neither of the defaults works, users can manually change their columns by selecting Customize Columns from the drop-down menu.
Make Use of Sophisticated Reports That Include a Campaign Breakdown
The Breakdown option within Ads Manager allows you to view sections of your data, which goes beyond basic stats. Those Facebook ads reporting how to track performance subsets are divided into three categories:
Deliver: Who received the advertisement as well as how had it been delivered?
Action: Everything people did before, during, and even after interacting with your advert.
Time: Arrange ad data into days, weeks, and even months segments.
Inside each ad group, you get a detailed breakdown of metrics from each day, from clicks to conversions. Plus, you get cost-per-click data, which displays how much money people are spending. In addition to that, you’ll get a daily report on the performance of each ad group.
Focus on the parts of your ad technique that aren’t working so well so you may learn from them for future commercials and improve the ones you have now.
Track Facebook ads performance: Campaign Reports Can Be Saved and Automated
To make your experience as seamless as possible, you can automatically email your report directly to your inbox. To create a report, go to the peak corner on the left and pick Ads Reporting from the three-dot menu. Next, select Create Report from the drop-down menu and select the type of report viewers want to construct whether it is a pivot table or bar chart or maybe the trend line all is up to you. Afterward, you may always switch to a different chart type. After you choose the metrics you want to track, you can further customize your results with Custom Metrics. This will allow you to input any data you would like to see in the report.
When you’ve finished editing the report, select the blue hyperlink at the peak-left corner. Based on your Facebook ads reporting how to track performance location and how many ad accounts you’re reporting about, your links may appear different.
The next step is to link your Google Ads account with your email delivery account and to decide how frequently you want your ads to be delivered. Click the link associated with the advertiser’s name, and then sign into your email template or account to confirm that it’s connected. Then, adjust the delivery frequency as desired and select the contacts who should receive those emails.
Now, as your Facebook ads start to attract new visitors to your website, you can quickly and easily track their journeys here.
Recurring reporting is one of the most important tools a person in a digital marketing position will have. With it, you can plan out how to track Facebook ads performance campaigns and keep them going without having to worry about checking on them every day.
Marketing is an art, not a science. No strategy works 100% of the time, so focus on your users instead of your competitor’s users. Conducting surveys, reading reviews, and interviewing customers are all great ways to get qualitative data. Then use that information to redesign or create something new entirely. And the internet is full of information that may or may not be accurate. You should always test your theories, and make sure to continue to make personal connections with your audience.
Advertising on Facebook doesn’t have to be complicated. As advertising platforms become more refined, companies should be prepared to adapt Facebook ads reporting how to track Facebook ads performance. For example, the Facebook Ad Manager has made it easier for brands to conduct A/B testing, which allows them to collect data on multiple versions of ads and ultimately learn what works best to optimize campaigns. Data generated through A/B testing can be used across other social media platforms, helping companies make better-informed decisions overall.
Keeping an eye on the analytics and changing ad settings based on Facebook’s recommendations will help ensure that your ads are performing optimally.