Want to leverage Facebook advertising but feel stuck in choosing the best Facebook reporting tool? Every business owner who built their empire through social media ads will tell you that having an analytics tool is the best way to get the most out of your campaign investment. With the constantly evolving digital market, it can be hard to make sense of the huge amount of data you collect.
Whether it’s a startup, a small enterprise, or a high-profile business, one thing is certain: you must pay attention to your Facebook performance. But you already know how difficult it can be to sort through Facebook Insights and create a stunning report manually. That’s where Facebook reporting tools come in to help you cut down the time spent, sanity, and a few headaches.
Here, we’ll dive deep into some of the best Facebook ads reporting tools you can use to not only track but analyze and create detailed reports on your social media performance.
What Exactly Is a Facebook Reporting Tool?
Before getting nerdy about the various tools in the market, let’s first get to understand what the tool is and what it does. A Facebook reporting tool is essentially software that can link to your Facebook account and retrieve data on different key performance indicators (KPIs). Examples of these KPIs include engagement, clicks, reach, and conversions. That’s just the tip of the iceberg.
The great thing about these tools is that they can turn overly complex data into simple, visually attractive, and meaningful reports. That way, you can easily share them with your clients or team. I bet you’re like most other successful marketers out there who don’t want to waste their Monday morning trying to make sense of last week’s ad campaign data. So, Facebook reporting tools are your best friend, taking care of all the messy work. This lets you have the time to focus on what matters the most: enhancing your social media marketing strategies.
Why Not Use the Native Facebook Analytics Tool?
The thing with finding the best Facebook reporting tool is that you’ll have to purchase the tool. So, why not use the free native Facebook Analytics tool? Well, Facebook discontinued its built-in analytics tool in 2021, which came as a shock to most marketers since it provided quite useful insights for free.
However, Facebook Insights and Ads Manager are equally useful in accessing and analyzing your marketing data if you want a native tool. They offer a solid foundation for tracking your performance metrics but don’t have the depth and customization options that third-party reporting tools have to offer.
If you loved what Facebook Analytics could do, you have a better shot at enjoying similar features plus better improvements with alternative reporting tools. So, let’s dive into these tools to help you fill the gap and ensure you’re not missing out on important insights.
Best Facebook Reporting Tools To Simplify Your Life
A Facebook reporting tool helps you see information about the views and reactions to your posts as well as those that acted by clicking the follow button. You’ll also be able to know when your followers are most active so you can post to maximize your engagements and clicks.
Analyzing your performance on Facebook helps you understand what’s working and what needs a boost to get the desired results. Here are the best Facebook reporting tools to use and gain a better insight into your Facebook performance.
1. Hootsuite Analytics
You’ve probably heard of Hootsuite Analytics and how big it is in social media management. Well, it has more amazing analytics features that won’t disappoint, no matter which level of marketing you’re at. Whether you’re juggling several Facebook accounts or managing just one page, Hootsuite can let you do it with ease like a pro. You can pull data, generate customized reports, as well as forecast future trends using historical data.
Why Choose Hootsuite
- Offers clean, easy-to-use, and interactive dashboards.
- Export your reports in different formats, including Excel and PDF.
- Get cross-platform analytics and see how you can fit Facebook into your overall social media strategy.
Hootsuite Analytics is ideal for social media managers who already use Hootsuite to schedule their posts and manage their Facebook accounts.
2. Sprout Social
As an all-round social media management tool, Sprout Social offers deep analytics and highly intuitive reporting features. It gives you access to granular Facebook data and performs well in social listening, which you can use to understand how your audience is engaging with your brand and content. With Sprout Social, you can quickly grasp key metrics like impressions, engagement rates, clicks, and your audience growth.
Why Choose Sprout Social
- Customizable reporting templates.
- Sentiment analysis to help you gauge your audience’s feelings towards your brand.
- Competitive analysis features for comparing your performance against your competition.
Sprout Social best suits businesses and digital agencies that would like to monitor their reputation on social media and track KPIs.
3. Databox
Databox is one of the best Facebook ads reporting tools treasured by marketers for its ability to track Facebook KPIs in real-time. It performs excellently without even trying by offering live data dashboards that you can access from all devices. Plus, Databox supports a ton of integration options, enabling you to build customizable metrics dashboards and reports.
These reports and dashboards can also feature data from other platforms like Shopify, HubSpot, and Google Analytics.
Why Choose Databox
- Track your key metrics in real-time.
- Highly intuitive and responsive dashboards accessible across all devices.
- Easy setup process for custom goals and KPIs.
If your agency or business relies on real-time insights and needs a reporting tool that can integrate multiple other tools, choose Databox.
4. Supermetrics
Supermetrics is the godfather of social media reporting, offering every essential reporting and analytics tool you could ever need. It’s not an independent platform, but rather, a tool that retrieves data from Facebook and other channels data tools such as Google Data Studio, Excel, and Google Sheets.
If you like to play around with data and create customizable reports, Supermetrics gives you the freedom to do that and more.
Why Choose Supermetrics
- Gain total control over your data.
- Can integrate and source data from Google Data Studio, Power BI, and Google Sheets to support advanced data visualization.
- Create custom reports that offer plenty of flexibility.
Supermetrics is among the best Facebook reporting tools for data geeks and agencies that handle multiple clients. It allows streamlining marketing data from different platforms into a single view for better decision-making.
5. Cyfe
Cyfe is a powerful business dashboard tool that offers tracking and visualization of data from multiple platforms. It offers a Facebook Analytics widget that enables you to observe all insights about your page, ad performance, and engagement stats in a single neat interface.
Cyfe can easily connect to your Facebook Ads account and give you a real-time view of how your campaign is performing.
Why Choose Cyfe
- Get a multi-platform dashboard for a bird’s eye view of your campaign data.
- Custom Facebook Analytics widget to pull the specific data that you want.
- Affordable pricing solution that suits startups and small businesses.
Cyfe is an excellent Facebook reporting tool ideal for small teams that want a more affordable solution for tracking their Facebook performance. It’s also the best choice if you want to view important metrics in one place.
6. Klipfolio
If you want a Facebook reporting tool with a flexible dashboard with key metrics, Klipfolio does a better job of creating dashboards with data from multiple platforms. It can pull data from Facebook Insights, Ads Manager, and Google Analytics. With its customizable dashboards and real-time data tracking, you can easily track complex data across different sources.
Why Choose Klipfolio
- Offers highly customizable dashboards with real-time metrics tracking.
- Track all your marketing efforts in one place by integrating data from multiple sources, including Facebook.
- Make use of drag-and-drop customizations and gain full control over your data display.
Klipfolio is an efficient Facebook reporting tool that suits the operations of data-driven agencies and marketers who want to create custom dashboards and reports. Its ability to source data from multiple platforms and offer real-time data visualizations makes it worth investing your time and money into.
7. Rival IQ
With Rival IQ, you can do more than just report on different metrics on your Facebook page. It’s an excellent choice if you’re into competitive benchmarking as it gives you in-depth insights into your competition’s pages. Rival IQ makes it easier to track engagement, audience growth, click rates, and post-performance. You can then fine-tune your marketing strategy according to the real-time competitive analysis obtained.
Why Choose Rival IQ
- Its competitive benchmarking lets you see how your Facebook performance compares against your rivals.
- Detailed data-driven insights into specific Facebook post-performance to help you enhance your content strategy.
- Access to an intuitive interface with rich visuals and easier generation of reports.
Rival IQ is suitable for marketers and business owners who want to constantly keep an eye on their competitors while also tracking their performance. It’s useful to brands interested in gaining a competitive edge using social media.
8. Emplifi
Formerly known as Socialbakers, Emplifi is empowered by AI analytics to help marketers optimize their Facebook content strategies. It’s equipped with powerful features such as predictive analysis and in-depth reporting to make it one of the best Facebook reporting tools in the market.
Emplifi is an excellent choice of reporting tool for brands that want a better understanding of their audience and predict future trends.
Why Choose Emplifi
- AI-driven insights to give you valuable recommendations for your future content.
- Predictive analytics offers suggestions of content that is likely to perform better based on history.
- Access robust customizable reporting tools that are visually appealing and intuitive.
Emplifi best fits well-established brands and agencies looking to optimize their Facebook strategy through AI-powered insights. Also, its predictive analysis feature makes it ideal for those who depend on data to forecast future performance and trends.
Conclusion
To stay ahead of market trends and competition, you need to be creative in your campaign. But most importantly, a data-driven approach can give you a competitive edge over your competition. With these 8 best Facebook reporting tools, you can manage your own Facebook page as well as run multiple campaigns for your clients.
These tools are equipped with lots of insightful features, from real-time dashboards to user-friendly reporting to help you track what’s working and what needs a boost. You can then utilize the recommendations and insights to optimize your social media strategy and keep your engagement numbers high.
Just don’t forget that the best Facebook ads reporting tool is one that best meets your specific needs, budget, and the level of control you want over your data. Get help from Eaglytics Co. experts in choosing the ideal tool and how to get the most out of it.
