Are you looking for the best guide on how to connect LinkedIn to Google data studio for free? Every business requires a robust visualizing tool that would enable them to gain a holistic insight into their sales outcomes and data. This can help to learn, analyze and forecast sales. However, a significant challenge most organizations face is the issue of getting insight into their marketing campaigns and search for specific metrics.
Businesses advertise their product to maximize sales and increase customer base. Nevertheless, most of these businesses fail to evaluate the return on investment derived from their several marketing ads. Today, social media platforms such as LinkedIn, Facebook, Instagram, Twitter, etc., remain the best option for promoting products digitally.
Understandably, most businesses fail regarding evaluating their return on investment. However, this article will focus on how you can take advantage of LinkedIn Ads along with Google Data Studio to improvado your marketing and conversion rate. It’s an in-depth write-up that will explore what LinkedIn ads entail, data studio, and much more. Without further ado, let’s get started.
What is LinkedIn?
While many tend to focus on platforms such as Facebook, Instagram, and Twitter, LinkedIn is an engaging social media platform that you can use to advertise your business. Interestingly, within the last few years, we have seen an influx of professionals connecting with others. The platform primarily focuses on professional tutorials, connections, and job openings. It’s one platform you can use to showcase your skill, achievement, promote an organization, business campaign, and much more.
Businesses, individuals, and corporate firms take advantage of LinkedIn data for its several capabilities. LinkedIn allows advertisers, sellers, or promoters to advertise their business or content through inmail post and paid social promotion. It’s no more news that LinkedIn is an excellent place to begin your marketing campaign with a huge customer fan base that exceeds 680 million individuals.
Understanding LinkedIn Ads
LinkedIn has an invaluable tool that enables businesses to advertise on the platform. The LinkedIn Ads Google tool is an exceptional interface you find within the platform that shows several statistics about the performance of your ad campaigns, returns, and conversion rates. Before we talk about Google’s data studio, let’s explore the different types of LinkedIn ads you can use to connect LinkedIn to Google data studio.
Sponsored InMail: The InMail feature allows you to communicate directly to LinkedIn users through their mailbox. In other words, you have access to communicate with premium users on the platform. Recruiters can also send personal messages to individuals to advertise their business or content.
Sponsored Content: With LinkedIn Ads, you can create paid campaigns like organic posts. Furthermore, it enables users to advertise content without stress.
Programmatic Display Ads: This unique LinkedIn ad enables users to analyze their preferences and use these data to gain insights to provide customer-related products and services.
Dynamic Ads: With this, organizations can leverage dynamically generated personalized content to target specific people or audiences within the platform.
Text Ads: While you can use the ads mentioned earlier, the text ads allow you to display text on LinkedIn page sidebars. It works similarly as Google AdWords.
Understanding Google Data Studio
With a fundamental knowledge of LinkedIn, you also need to know about ads Google data studio before understanding how to connect LinkedIn to data studio for free. The Google data studio is a free cloud-based platform that provides over 250 data sources for anyone to get connected.
These connectors allow you to connect to several services Google offers, including Google BigQuery, YouTube, and Google AdWords. You can also integrate third-party sources such as PostgreSQL, HubSpot, Shopify, MySQL, etc.
Google’s data studio shows you a graphical picture of the datasets users drag and drop. It allows users to set up metrics and dimensions, tailor how charts and reports should be displayed, and specify filtering and sorting processes. Furthermore, it also offers several pre-built visual aids and templates that enable you to leverage visualization capabilities through the visual aids.
Features of Google Data Studio
Here are key features that datastudio has, which has made it widely used among many marketers.
Google datastudio offers users several pre-built layouts and templates. With this, you can create countless reports to analyze your data while gaining insights into your marketing efforts.
Data Studio comes with support for collective analytics and reporting. It enables users to share reports effortlessly in real-time.
Live Data connection
Interestingly, Google data source contains several connectors, allowing users to connect to live data sources and stream these records easily. In addition, it also has an option to refresh data periodically.
Massive library connectors
With Google data source, you have over 250 in-built connectors, which enable you to stream and connect records through Google and third-party data sources. You can connect to data sources such as Google Analytics, PostgreSQL, and MySQL.
Importance of Using Google Data Studio Templates
An essential significance of using Google Data Studio templates is the insight it provides. Once you extract all relevant information, you can decide on the following line of action using such data. The quickest way to get insight is using a reporting template. A reporting template offers marketers the opportunity to gather important marketing data from their campaigns.
Connecting email marketing services like MailChimp with Google Data Studio is quite easy.
Google data studio templates come in several types, including SEO reporting templates, paid social reporting templates, content, email marketing templates, paid channel comparison templates, etc.
Remarkably, you can download and add these templates to your data studio account. With this, you can analyze your data and personalize the template to meet your need. Furthermore, if you have the skill, you can develop templates and allow others to use them. All you need is to connect to your Google Data Studio account, add visualizations of your choice, and submit the template.
How to Connect LinkedIn to Google Data Studio for Free
Assuming you are into business-to-business marketing, you might have tried using a LinkedIn Ads campaign. However, it’s one thing to run the campaign and another to get the report. If you have issues reporting, the simple guide below will help you on the best approach to connecting LinkedIn to Google data source.
There are several methods you can use to connect LinkedIn ads and Google Data studio. We prefer you use the Supermetrics plugin since it is flexible. First, you need a Google data studio account to connect the Supermetrics connector before leveraging the LinkedIn Ads and Google Analytics template to visualize your data.
What you need
- LinkedIn Ads Account
- Google Data Studio Account
- Understanding of LinkedIn Ads
- Knowledge of Google Data studio
In this write-up, we will assume you have knowledge of Google data studio and LinkedIn Ads. Besides this, you have also created an account for both Google data studio and LinkedIn Ads. If you haven’t, you should take the time to make sure you have everything straightened up.
Using Supermetrics Plugin
The Linked Dashboard provides unlimited metrics and visualization to perform several analyses. Nevertheless, you need more details for any campaign you want to run to understand market trends and conversion rates. Therefore, you can take advantage of third-party tools like Google Sheets and Google Data Studio. In addition, Supermetrics offers several plugins and tools to connect LinkedIn Ads to Google Data Studio to generate attractive visualizations.
The most popular Supermetrics templates most users use to create LinkedIn integration with Google data studio include LinkedIn Ads Overview template and LinkedIn Ads with Google Analytics template. Let’s look at these two ways to connect LinkedIn to Google Data Studio for free.
LinkedIn Ads Google Analytics Template
Supermetrics created this unique 3-page template, which enables users to understand their LinkedIn Ads Campaigns impact on customer retention and conversion rate.
You must log into your Google Data studio account to begin using the template. Start by going to the Google Data Studio website and fill in your credentials once the login page appears. Remember, you need a username and password, which you got during the registration process.
After logging into Google Data studio, look for the “LinkedIn Ads + Google Analytics Template.” You will see “Use template” on the right side of your screen. Ensure you click it to activate the template. Click the “Add Connector” option after clicking the “Use template.” A new page will appear, showing you a comprehensive summary of market trends and LinkedIn metrics.
The second page of the Supermetrics template will provide further insight into important metrics in three different categories. The first is the Ad performance, which includes cost, impressions, CTR, and CPC. The conversion category comprises conversion rate, cost per conversion, website conversions, and link clicks. Lastly, the GA statistics include transactions, bounce rate, sessions, and page views.
The Supermetrics template third page lets you fast-track your top campaigns with complete control over sessions and clicks. The page also displays a table containing information on customers’ journey, beginning from when they viewed an Ad to when the conversation took place.
LinkedIn Ads Overview Template
The Supermetrics templates allow you to use the LinkedIn Ads Overview template, which is a 2-page template. It allows you to access comprehensive insight about important LinkedIn Ads metrics and customer demographics.
The first page contains information that helps users track important trends, metrics, campaign type breakdown, top campaigns, etc. However, the second page provides information about industries, traffic distribution, countries, campaign click breakdown, etc.
Connecting LinkedIn to Google Data Studio using Google Sheet Connector
Besides using Supermetrics, which can be expensive, you can use a Google Sheet connector to connect your LinkedIn Ads to Google’s data source. While it involves a manual process, it can be hectic because you must import data frequently. Data get imported automatically when using Supermetrics.
You can use this option if you don’t have the budget to run a paid template. Let’s look at how you can easily connect data studio with LinkedIn Ads.
Step 1 – Gather Data from LinkedIn Campaign Manager
Firstly, on the LinkedIn platform, look for the advertise button located at the top right corner. Click the button and select the profile you want, especially if you have multiple accounts. It will take you to the Campaign Performance page; on the report type, ensure you choose the “Campaign Performance.” However, on the time breakdown session, select “Campaign performance broken by day.”
There are other options available, depending on what you want. You can decide to choose campaign performance by month or all time. The option you choose will have an impact on the overall data that you see. Once you select the option that suits your need, click export to download the CSV file.
Step 2 – Sync and Prepare the Data
The next step is to use the data you downloaded into Google Sheets. There are two ways to copy the data into Google’s data studio. The first is to copy and paste the content to a blank Google sheet. Alternatively, you can go to your Google Drive and select “New File Upload.” Open the document and save it as a Google Sheet document. You can rename the document.
Step 2 – Add the Sheet to Google Data Studio
We assume you have logged to connect LinkedIn to Google Data Studio. Open a blank data studio report and choose Google sheets from the list of available free connectors. You need to select the spreadsheet, which will be at the top of the list.
From the first row, Google Data studio will generate a list of dimensions and metrics available for use through the several tables, charts, and displays in the report. Remarkably, data studio recognizes the type and aggregation of data you import. Nevertheless, if the data doesn’t get automatically aggregated, you can fix it manually.
Step 3 – Evaluating Data
Here, you will find the campaign performance report. The data displayed here would depend on the option you choose at the first step. We selected the campaign group broken out by day, which means the performance will be daily. In addition, if several campaign groups are running, you will see a line that divides the date for each day.
The data is nicely displayed as you can view product performance based on clicks, impressions, and metrics. You can also view high-level metrics in Google Data Studio, including engagement rate, average CPC, or CPM.
Metrics and Dimensions in Google Data Studio
Once you connect your data to Google Data Studio, you will notice available fields you can use on scorecards, tables, and charts. Google uniquely separates the data into two groups – metrics and dimensions. Google uses blue color to identify metrics and green for dimensions. A Google Data Studio is a place that shows different charts, combining dimensions and metrics.
Metrics represent numerical values, including conversions, spending, and clicks. However, dimensions define how you analyze metrics such as creative, country, campaigns, etc.
LinkedIn Ads Connector allows you to combine dimensions and metrics. Your LinkedIn Ads connector contains fixed values, which over time, don’t change. These include:
- Account name – Represent the ad account name
- Account type – Business or another category
- Account Currency – Represent your default currency
- Account reference – Distinctive name (Mixture of a name and number)
- Account ID – Specific identifier for your account
- Account Status – active or not
Alternatives to Google Data Studio
Google Data Studio is a popular tool that enables businesses to view various metrics through the dashboard. However, the cost of connectors and difficulties when using some of the tools have significant drawbacks. If you are among such having this consideration, there are other third-party options to consider. They offer similar data connections and capabilities. The table below shows a few third-party alternatives to Google Data Studio.
|Provider||Costs (Per Month)||Connector||Free Trial|
|Report Garden||$149||9+||Trial Available|
Streamline Reporting with Eaglytics
Bid farewell to the several challenges you face merging your marketing data. With Eaglytics, you can connect your LinkedIn to a Data studio and get data within a short period. We automate data from several sources and transform them into ready analysis. There is no need to sit down throughout the day, optimizing your data manually. We automate the process and get rid of silos, discrepancies and manage data losses. Eaglytics handles all the pre-processing you require while you focus on the vital aspect of your business.
In this write-up, you have learned how to connect LinkedIn to Google Data Studio for free. You can decide to use the free trial of Supermetrics that automatically analyze your data or opt to use a Google sheet connector. Whatever option you choose, it provides an in-depth report of your campaign. There is online video that you can use to understand more about reporting.
Google Data Studio can revolutionize and bring your LinkedIn metrics to a new level. It allows you to analyze performance and read data. However, hardly you can find a free API connection with Data Studio and LinkedIn Ads. It leaves you with two options -Supermetrics or Google Connector Sheet.
However, for a newbie, it can be tiresome and challenging to integrate and analyze several data. Here is where Eaglytics comes to play. We help you suggest the best metrics that will monitor the progress of your business and place it in an easy-to-navigate dashboard. We offer several products, including Facebook Ads dashboard, Google Ads Dashboard, Google Analytics Dashboard, and Klaviyo Dashboard. You can each view product on our website today.